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Personal Branding: The 7 Secrets for Getting Results, Rewards, and Recognition
Many business executives believe that branding is only for big consumer product companies with even bigger budgets. But, the truth is that branding principles applied to the brand called “YOU” can lead to exponential growth. This program shows you how to separate yourself from the sea of similarity in order to get the results, rewards, and recognition you deserve.
In this entertaining and informative talk, Liz combines practical and tactical suggestions that you can learn today and implement tomorrow!
The Truth About Personal Branding
Every single one of us should stand for something; it is what will get us the job, bonus, business, or interaction that we covet. If we don’t carefully craft our brand, others might do it for us and we may not like the outcome. No, it won’t cost thousands of dollars, no, you don’t have to be a celebrity, and no, you don’t have to hire someone. BUT, you do have to understand the basic branding truths about what works and what doesn’t.
Consistency is King
The McDonalds’s and Starbucks of the world earn your repeat business by consistently meeting your expectations. Discover how to steal a page from “the big boys” in order to ensure that your brand earns customer loyalty.
Getting to Flawless Recall
In today’s intensely competitive environment, people must remember you in order to do business with you. Master the secrets of using color, gestures, dress, and signatures phrases to create an indelible image.
Creating Unforgettable Infomercials
Creating an unforgettable infomercial is critical to becoming a successful brand. Liz teaches you the easy method of devising your own infomercial - one that will have your name on everyone’s lips—and mind.
The Publicity Magic Triangle
Learn from Liz the secrets of publicity; she has appeared on over 350 radio and TV shows including ABC, CBS, NBC, CNN, and PBS since the publication of her book 18 months ago. Package your brand correctly to the media and your phone will start ringing within hours!
Staying True to Your Brand
You can’t possibly do it all; you need to recognize what events you should go to and when you should stay home; when to talk to the media and when to offer no comment; when to trumpet an issue and when to remain silent. Staying consistent throughout will allow your inner circle to understand your true brand.
Turning Ideas Into Results
The measure of a successful speech is not whether or not the speaker receives a standing ovation. Rather, it is the long-lasting changes that result from the talk. Let Liz take you on a journey that comes packaged with action steps to take your idea for a brand into a living legacy.
Want to know MORE? Contact Liz TODAY!
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Internal Branding
Many women believe that branding is only for big consumer product companies with even bigger budgets. But, the truth is that branding principles applied to the brand called “YOU” can lead to exponential growth. This program shows you how to separate yourself from the sea of similarity.
Want to know MORE? Contact Liz TODAY!
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Branding For Speakers: 7 Strategies Guaranteed to Boost Your Bookings, Business, and Bottom-line
The speaking field has become fiercely competitive; how are you going to stand out from the sea of similarity?
In this powerful program, Liz unveils the 7 secret branding strategies that will help you build a brand that increases mindshare, market share, and bookings.
- Creating a Brand Name - The debate continues: Should you brand your name or your program? What are the insider tips to creating a good name? Learn how to create a winning name or improve upon the name you already have.
- Mastering Your Domain – The web has permanently changed the way speakers grow revenue; learn how to ensure that prospects can find you and do business with you.
- Protecting Your Intellectual Property – Discover how to protect your brand name and know the difference between trademark infringement vs. mindshare infringement.
- Grabbing Mindshare - One of the secrets to building a great brand is getting your prospects’ mindshare. If meeting planners can’t remember you, they can’t book you.
- Creating Infomercials That Succeed - In the days before every busy professional had Attention Deficit Disorder, you had 30 seconds to make your pitch. Today, you have about 7 seconds. Find out how to craft an opening sentence that makes your prospects want to hear more.
- Marketing Bold – Marketing safe and vanilla is yesterday’s news. TO break through the clutter, you need to become your own walking, talking mascot. Discover innovative ways to promote your brand.
Want to know MORE? Contact Liz TODAY!
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Branding a Product
With over 1000 radio, TV, magazine, newspaper, and web appearances, Liz is known as the “branding and marketing guru.” But, how did she get there (do you like better “how did she earn this reputation?) By mastering public relations!
Want to know MORE? Contact Liz TODAY!
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Branding Your Dreams
Networking is extending your reach through others in order to grow
your business. Listen to this CD to master the secrets from the
"Queen of Networking." In this exciting Q&A format, Liz unveils
the secret strategies you need to master and make networking work
for you.
Want to know MORE? Contact Liz TODAY!
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Branding Your Vision
Brand
names are everywhere, but it's difficult to determine how to create
a great name until now. In this easy-to-understand CD, Liz unravels
the secrets of crafting, evaluating, and extending your brand.
Want to know MORE? Contact Liz TODAY!
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Branding Your Goals
As a keynote speaker and brand consultant for credit unions, Liz understands what it takes to create and maintain a strong member bond. In this live, 2-hour CD set, she shares with you easy, inexpensive, and innovative ideas to help you market better – all without advertising!
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