Professional Branding Keynote Speaker Liz Goodgold

with Liz Goodgold, Branding Expert


Branding Keynotes	Employee Branding Workshops	The Need for Branding is Now
Every day, you make decisions based upon the enormous influence of brands. Now, it’s your turn to create your thumbprint on the world whether it is creating your own personal brand, repositioning an existing brand, launching a new brand, or training your employees how to live the brand.	As we move towards an experience economy, the burden of delivering the brand experience falls to employees, many of whom may not understand their role or management's vision.	Today, products and services have become a sea of similarity. Branding is what transforms the ubiquitous into the coveted, the familiar to the specialized, the mundane to the magical. Branding is the great disequalizer.

Why should I even bother marketing during a recession? Shouldn’t I just cut my entire marketing budget?

Ahh, the age old question! Money is tight everywhere and we are all feeling the pinch. Clients have lowered their budgets, they are making fewer purchases in smaller amounts, and consumers aren’t spending like they used to. MORE

Employee Branding Workshops with Liz Goodgold, Branding Speaker

Now Offering Employee Branding Workshops to Grow Your Bottom Line

As we move towards an experience economy, the burden of delivering the brand experience falls to employees, many of whom may not understand their role or management's vision. In fact, executives state that 43% of employees understand their company’s brand promise whereas only 15% employees voiced that they did. Even worse, only 9% of employees believe that they live the brand. MORE

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