this Audio CD You Will Learn, Laugh and Enjoy...
- No More Vanilla
- Translating Publicity into Revenue
- The publicity magic triangle
- Staying True to Your Brand
- Creating Sound Bites
- Wielding the Power of the Web
- Using Video as your Message
With over 1000 radio, TV, magazine, newspaper, and web appearances, Liz is known as the “branding and marketing guru.” But, how did she get there (do you like better “how did she earn this reputation?) By mastering public relations!
Liz Goodgold shows you how to save thousands and make millions with what she knows best: Publicity, Brand Awareness, and Personal Brand Promotion!
Master Insider Secrets to Grow Your Business
In this program you will learn from her insider experience and outsider perspective guaranteed to bridge the gap between where you are now and where you want to be in your business.
DUH! Myth Busting –
- NO! You don’t have to “network” or have an ‘in” with a single reporter (honest);
- NO! You don’t have to pay thousands of dollars a month to a P/R agency with no guarantee of results (You can do it yourself with no risk.)
- NO! You don’t have to take up your entire year with p/r preparation (it’s quicker than you think!)
It’s FREE and you get all the money. Besides, no one knows your business better than you do or has your level of excitement about it!) Come hear the straight scoop in today’s new media market.
No More Vanilla
Press releases are a dime a dozen and quickly deleted, yet the media constantly need to create stories. Learn how to stand out from the sea of similarity with ideas for what works and what doesn’t.
Translating Publicity into Revenue
There are many authors who have appeared on Oprah, Good Morning America, and The Today Show, but have yet to see an uptick in sales. Ugh! Discover how to make your message indelible with a relevant call to action.
The publicity magic triangle
The secret to getting publicity lies in the hook, your expertise, and the relevancy of the story. Package it correct and your phone will start ringing from the media within hours!
Staying True to Your Brand
All publicity is not good publicity. Just ask the CEO of Jet Blue when passengers were stranded for days or the head of Taco Bell who had to admit that onions caused numerous salmonella poisonings, or the maker of Menu Pet Foods which has killed dozens of loved animals. You need to know when to comment, when to stay quiet and the difference between the two.
Creating Sound Bites
Whether on TV, on radio, or on print, it is essential that your message is well crafted. Discover the differences between each medium and what you need to know to get as much face time as possible (without sounding or looking incompetent!)
Wielding the Power of the Web
There are now literally thousands of digital ways know to get your message out. Of course, if there is no one to see it, you are talking to an audience of one. Harnessing the power of the web means using search, sites, blogs, video, email, and viral techniques to ensure that your message is heard…and all can be accomplished without becoming a technological genius!
Using Video as your Message
“Ask a Ninja” just received a book deal; “Lonely Girl 15” has an agent, a SAG card and commercials airing for the United Nations. Both started as posted videos on You Tube. Go beyond silly sock puppets, Diet Coke and Mentos, and frat antics to find out to use video for a business purpose.
"How To Get The WORD OUT and the REVENUE IN! "
$19.99 (plus sales tax if in CA)